Poetry - Natural Dye
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Naturally Dyed Organic Cotton

At Poetry we have always believed that natural fibres are the best and we have recently started
to focus more on the whole supply chain, right from the very source of the fibre to see what
we can do to not only improve our product but also to make sure we are doing the best thing
for the environment and also for the people involved in the production of our clothes.

One of the most harmful processes in the making of clothes is the dyeing process and for that
reason we are very pleased to be working with one of our suppliers on the development of natural
dyeing. This is an on-going project and we hope to add more colours and fabrics in the future. Our
first success has been the natural dyeing of an organic cotton with a textured double weave.

The natural dyeing minimises the consumption of energy and the use of harmful
chemicals. Extracted from the natural world, stems, leaves, roots and the skins
of fruit are used to create a palette of beautiful muted colours.

ECRU
& SOFT
GREYS

Our soft grey and ecru colours are developed using different intensities of gallnut
found on Quercus Infectoria, a species of oak that grows in the Mediterranean and parts
of Asia. Tannic acid makes up 60-70% of gallnuts and is the mordant that is used to dye materials.

INDIGO

Indigo is a natural dye extracted from Indigofera Tinctoria which is a plant that
thrives in tropical climates, especially Asia. The leaves of the indigo plant are soaked
to create the amazing deep blue colour. The intensity of the colour is then controlled
by the amount of times the material is dipped into the dye.

ORANGE
& PINK

Our orange and pink tones are created with madder, a herbaceous plant that grows in the
eastern Mediterranean and central Asia. The mill harvests and soaks the root of the plant
before adding it to the dye pot where it can be used for dyeing at a low or high temperature.
Depending on where they are grown, their age and the temperature of the water used for
dyeing, madder roots can produce a variety of beautiful red tones.

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