The ethos behind Poetry remains unchanged since our first collection in 1997; to create beautiful clothes that will complement your personal style with their subtle shades and tactile textures.
Working from our studio on the New Kings Road in London, we take pride in every detail with each piece designed exclusively by us. Importantly our designers reference the key trends of each season, interpreting them in shapes and silhouettes that are created to fit and flatter but are current and contemporary in their expression.
The craftsmanship demanded by the high quality natural fabrics we use is at the heart of our collections and this season we showcase some wonderful knits in unique blends of alpaca, linen and cashmere. We prefer to work with these natural fabrics, better quality fabrics which have inherently interesting textures and create subtle marled colours.
We continue to work with many of our partner suppliers who supported us at launch and the choice of fabric dictates in which country the clothes are made. The pieces in this collection have been made in one of the following countries; United Kingdom, China, Hong Kong, India, Turkey and Portugal with some fabrics and yarns from Italy and Ireland. We have great relationships with these smaller, family owned businesses with our design team and buyers visiting at least twice a year.
With them, we can develop yarns and fabrics that are unique and special to us, like our alpaca and linen mix. Created by us, this unique fabric is the result of mixing together two of our favourite yarns. Alpaca with its soft and fluffy quality and our chunky linen that has lovely lustre and texture to create a yarn with natural tone and contrast.